Customer Safety

Privacy and safetyProduct accessGood practices

The Customer Safety Portfolio is designed to invest in companies that care about customer privacy and safety, product access and affordability, product quality and safety, and follow good selling practices. Failure on the part of a company to address these factors may lead to misuse of personal data, product recalls from harmful practices, deceptive labeling, and predatory selling, to name just a few.

Portfolio risk score
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Socially Responsible Investing

Management fee


Min investment


Performance Chart


Last 30 days 3.7%
Last 90 days 3.9%
Last 365 days 13.8%
Since inception (Jul 17, 2020) 34.6%
Since inception (annualized) 7.7%
2024 (YTD) 5.2%
2023 3.8%
2022 -15.1%
2021 14.8%
The standard deviation of portfolio returns; a measure of risk.
Sharpe ratio
A measure of risk-adjusted portfolio return.
Sortino ratio
A measure of portfolio return adjusted for down-side volatility.
Maximum drawdown
Maximum value lost from peak to trough over the last year.
Value-at-risk (95%, 1 week)
Estimates the potential loss of a portfolio with a specified confidence level and time horizon.
Investment (below min)
Annual costs

Portfolio information


We use detailed third-party data for business classification and Environmental Social and Governance (ESG) metrics in our portfolio screening and construction process. We use data from multiple vendors - one vendor that evaluates company disclosed data in annual reports, exchange filings and company websites, and another vendor that gleans information parsed from trade blogs, industry publications and social media using natural language processing and artificial intelligence algorithms. We try to integrate the Sustainability Accounting Standards Board’s (SASB) materiality framework to find which ESG issues are likely to be material for companies in that industry.

We include companies with above average social capital composite scores that contribute to customer safety including customer privacy, affordability, and product quality.


The portfolio is constructed using a rules-based algorithm to determine position allocations. Allocations are weighted based on how well they score on the particular Socially Responsible Investing (SRI) metric. The portfolio is rebalanced quarterly.

Sell discipline

Sell decisions are based only upon the quarterly rebalance criteria. Every quarter the portfolio is rebalanced to target weights.


Positions in stocks undergoing corporate actions may be sold or adjusted.

Portfolio updates




Interactive Advisors is a pioneer in online investing. Interactive Advisors offers a variety of portfolios, including the Socially Responsible Investing portfolios, which are managed by Interactive Advisors's Chief Investment Officer and Investment Management team.

The “Socially Responsible Investing” approach to portfolio construction is designed to invest in companies that operate businesses with socially desirable products and services as well as the incorporation of ESG factors into investment decision-making, thus incentivizing better practices from the companies.

Portfolios are constructed using a rules-based approach and offered at a relatively low cost.

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Past performance is no guarantee of future results, and all investments, including those in this portfolio, involve the risk of loss, including loss of principal and a reduction in earnings.

This portfolio was launched on Interactive Advisors on July 17, 2020. On that date, Interactive Advisors started trading its own funds in a brokerage account trading this strategy. This portfolio was opened to client investments on July 17, 2020. All performance information on this page is actual performance of the Interactive Advisors proprietary account and presented “net of fees”. The actual performance chart is provided for informational purposes only, and should not be used as the basis for making an investment decision. Actual client returns will differ.

The ESG variants of the Smart Beta and Asset Allocation Portfolios and the Socially Responsible Investing portfolios use an Environmental, Social and Governance (“ESG”) investment strategy. Such a strategy could limit the types and number of investment opportunities available to this portfolio, lead the portfolio to underperform a portfolio without an ESG focus or with a distinct ESG focus, and result in the portfolio investing in securities or industry sectors that underperform the market as a whole or foregoing opportunities to invest in securities that might otherwise be advantageous to invest in. Interactive Advisors could also be unsuccessful in creating a portfolio investing in stocks of companies or ETFs made up of companies that exhibit positive or favorable ESG characteristics and the ETF manager (or the provider of the index the ETF seeks to track) may not succeed in selecting issuers that exhibit positive or favorable ESG characteristics in constructing the ETFs.

Additional information on the risks, conflicts of interest, applicable brokerage commissions, fractional shares, and limitations on investments and divestments associated with this portfolio can be found here and on the Forms and Agreements page.